StarTimes One is a Female skewed General Entertainment series channel driven primarily by local content; reality series, lifestyle, variety, talk and (10%)drama series PROPOSITION : A South African aspirational female skewed lifestyle channel delivering fulfilling relevant local and international content PROGRAMMING: Drama Series (10%) , Reality shows, Lifestyle, and Variety content SCHEDULING: 24 hour schedule with 6 hours of fresh content in primetime. Strategically themed genre slots and a strong On Air presence of local content representation. DIFFERENTIATOR: A Local/ African lifestyle channel celebrating African lifestyle and stories while opening a window of alternative , strong international lifestyle content with substance TONE & STYLE: This is a fun , open minded credible channel that has a local celebratory tone. The channel represents reality in an inspirational manner and hopes to strike an emotional cord with the core target audience through new and innovative concepts and non –conventional approaches and styles while not quite being irreverent. It must be relevant / rooted and aspirational at the same time.