StarTimes SA Music is South Africa’s first 24 hour music video channel that features South African artists exclusively with the objective of promoting South African music to the African continent and the world. This is the home of SA music. The different genres include Kwaito, Hip Hop, Afro Pop as well as South African adult contemporary music. Channel Proposition This is SA’s only TV channel that devotes itself to those all-time familiar favourites, those feel good, classic South African hits 24 hours a day. Editorial Positioning Everything that is South African and represents South Africans only