StarTimes and SOS Children’s Villages join forces to empower African youth
Press Release - StarTimes and SOS Children’s Villages join forces to
empower African youth
Digital Television Company StarTimes Media and SOS Children’s Villages
International have signed on 14th May 2018 in Nairobi (Kenya) a Memorandum of Understanding
(‘MOU’) that will see the two organizations partner towards supporting
vulnerable families and children, with an emphasis on empowering youth in light
of the United Nations Sustainable Development Goals (‘SDGs’).
The MOU will see StarTimes support SOS Children’s Villages programmes in
over ten African countries specifically in broadening local learning
opportunities and extending diverse experiences to young people from SOS Children’s
This will include technical and vocational skills training and
mentorship, alongside driving access to digital television in SOS Children’s
Villages programmes and benefitting from media exposure on the StarTimes
Speaking during the signing ceremony, StarTimes Group Overseas Public
Relations Director, Mr. William Masy, noted that the brand made a commitment to
empowering youth during the YouthConnekt Africa Summit in Rwanda in 2017. The
SOS Children’s Villages partnership represents a step forward towards facilitating
the entry of youth into the job market and giving them the means to create a
sustainable future for themselves and society.
“StarTimes Group is committed towards empowering youth and facilitating
their entry, growth and development through availing themselves of mentorship
and training opportunities. This partnership with SOS Children’s Villages is
therefore very strategic, as we look forward towards imparting knowledge and
skills to the next generation of our leaders,” noted Mr. Masy.
In this context, SOS Children’s Villages will share resources, skills
and knowledge as far as youth employability and capacity building is concerned
towards the implementation of the MOU.
For young people in alternative care, their first job is not only the
first step towards independence. For them, their first job is a matter of
survival – the difference between an independent life lived with dignity and a
life plagued with further difficulty.
In Africa, 200 million people are aged between 15 and 24 years,
comprising more than 20% of the total population. Demographic rates are growing
fast, which will increase the pressure countries face in terms of job creation.
Of this, youth make up 37% of the working-age population, but 60% of the total
number of unemployed.
Ms. Shubha Murthi, Deputy Chief Operating Officer of SOS Children’s
Villages International, commented: “Partnerships make our work possible. We can
only accomplish what we do for children, young people and families thanks to
the generosity, commitment and amplification of our message by corporate
partners such as StarTimes. In East and Southern Africa, SOS Children’s
Villages works closely with a wide range of companies and partners who have a
vested interest in improving the lives of the communities they are working in.
As a result, the impact of our work is stronger and more sustainable.”
About SOS Children’s Villages
SOS Children’s Villages builds loving, stable families for children and
young people in 135 countries and territories. With almost 70 years of
experience, we are the largest non-governmental organisation dedicated to the
care of children who have lost or are at risk of losing parental care. Our
alternative care, family strengthening and youth employability programmes,
schools and emergency relief efforts provide life-changing support to a million
children and families worldwide each year.
StarTimes is the leading digital television operator in Africa, serving
over 10 million subscribers and covering the whole continent's population.
StarTimes owns a featured content platform, with 480 authorized channels
consisting of news, movies, series, sports, entertainment, children's programs,
fashion, religion and more. The company's vision is "To ensure that every
African family can access, afford, watch and share the beauty of digital