This Christmas, refresh your lifestyle with StarTimes
This year, the world has changed and entered
a new normal where people are wearing masks in the street and staying home
watching football players compete in empty stadium on TV.
As Christmas approaches, people are
acknowledging the fact they are living in a “new normal” and that things will
never go back to how they were before. And this is not a bad news as the
digital transformation of our lives accelerated. From work to leisure, from
shopping to healthcare, digital innovation has been boosted.
StarTimes has been on the frontline of this
transformation. It upgraded its streaming app StarTimes ON to make information
and entertainment more easily available to smartphone users.
With the 1to3 policy which gives every TV
subscriber access to three StarTimes ON VIP accounts and the flexible payment
policy through which subscribers can recharge daily, weekly or monthly,
StarTimes gives families the convenience to enjoy TV programs according to
their needs and means.
As people stayed home, StarTimes launched
more than a dozen new channels this year. TV series and movie lovers were
delighted to watch TNT, PBO, TLNovelas, TDC and FOX and they will love the new
exclusive telenovelas aired on StarTimes channels, such as Gathbandhan,
General’s Daughter, Los Bastardos and The Heiress. News and documentaries aficionados
can now enjoy great programs on NGC, NGW, SKY News as well as on Fashionbox.
Kids weren’t forgotten with three premium channels, Cbeebies, Toonami and,
exclusive to StarTimes in Africa, DreamWorks.
In terms of sport, StarTimes was the first
operator to offer ESPN channels on the continent this year. ESPN broadcast a
vast array of sport content, from NBA to the Dutch and US football leagues.
This year, StarTimes also acquired the Spanish La Liga, offering football fans
all matches of one of the top European football leagues, live and in HD. It
also added the new UEFA tournament Nations League which sees the top European
national teams compete against each other. And StarTimes keeps broadcasting
some premium football events such as the UEFA Europa League, the Emirates FA
Cup and the Spanish and Italian national cups.
Apart from these international events,
StarTimes has always been keen to support the local football leagues. It has
been Uganda Premier League and Ghana Premier League official broadcaster for
several years. And this year, it partnered with the Kenyan FKF Premier League
and the Zambia National Division 1 League to give both leagues visibility
nationwide. As a result, StarTimes has been recognized for its Contribution
towards sports development during the 45th Sports Writers’ Association of Ghana
StarTimes new e-shopping platform StarTimes
GO has also received praise. Launch last spring, this TV-online-phone
e-commerce platform became a lifesaver for many families during the pandemic.
Offering great deals on electronic and daily life products, StarTimes GO made
e-commerce convenient and valuable. Many people who never ordered online before
the pandemic found a reliable way to keep equipping their home with affordable
and much needed devices while staying safely at home.
started, we first reacted by making our platforms more accessible. Then we
realized that people needed safe and convenient ways to keep enjoying life and later
on, the keyword became value,” explains Andy Wang, the CEO of StarTimes. “More than
ever, people want to get value for what they spend, whether it is watching TV
with their family or buying products for their home.
“At StarTimes, our vision has always been
to ensure that all families could access and enjoy our services. But this year,
the situation pushed us to innovate and launch products and services that bring
Africa one step further in a digital world.
“Our lives have
changed and it is time to accept and embrace it. That is what we want to tell
to people this Christmas, that they should ‘refresh their lifestyle’ with
StarTimes and enjoy the best of this new normal.”