StarTimes strengthens commitment towards African football
FKF President Nick Mwendwa
(second left) with StarTimes Kenya CEO Hanson Wang (second right) when they
unveiled StarTimes as FKF Premier League official partners on Thursday,
November 26, 2020.
Last month, Africa leading digital TV operator
StarTimes became the official broadcaster of two African football leagues in Kenya
and Zambia. Following similar partnerships with Ghanaian and Uganda
federations, it confirms StarTimes’ commitment to supporting African football
On November 26 in Nairobi, Football Kenya
Federation (FKF) has unveiled StarTimes as their official broadcasting partners
for the FKF Premier League. As part of the deal, the pay television company
will also broadcast National Super League matches and national team friendly
matches during seven seasons.
FKF president Nick Mwendwa
said the partnership was a major boost to Kenya as it would help improve the
state of football. “We have yet marked another important milestone today in
Kenyan football by launching a broadcast sponsorship, which will go a long way in
encouraging competition in our top leagues, particularly the BetKing Premier
League. It will go a long way in improving the standard of football and even
help improve the economic incentive of the game.”
From left to right, TopStar acting CEO John Zhuang, ZNBC Director General Malolela Lusambo, FAZ
president Andrew Kamanga on Tuesday, November 24.
Two days earlier in Lusaka, StarTimes’ Zambian
subsidiary TopStar in partnership Zambia National Broadcasting Corporation
(ZNBC) has secured broadcast rights for the Football Association of Zambia
(FAZ) National Division One league games until 2023.
FAZ president Andrew Kamanga said the coming
on board of TopStar and ZNBC was historic as it marked the first ever deal of
Division One football on national television. “This deal will give Zambians
across the country an opportunity to watch some of their upcoming heroes on
national television. The wide coverage by ZNBC will give Zambian football a
truly national identity.”
In these unprecedented times, such partnerships
are significant. When all sports events have been deeply disturbed and when the
world is going through an economic crisis, this is a vote of confidence from
StarTimes towards African football leagues potential.
StarTimes Media Division Head Lily Meng
explains that this is a strategic commitment for StarTimes. “Through these
partnerships, StarTimes not only injects money into clubs, it also brings
league matches in every home. Financing and visibility are crucial for leagues
to grow on the long term, to have African football achieve its potential”.
As a result, the Sports Writers’ Association
of Ghana (SWAG)recognized the “contribution of StarTimes towards sports
development” during the 45th SWAG Awards ceremony.
StarTimes Ghana COO Felix
Ahonzo during the 45th SWAG Awards ceremony
In Ghana, where StarTimes is Ghana Premier
League official broadcaster since 2016, StarTimes has invested heavily in the
latest sports broadcast solutions in order to bring the quality of productions
to international standards. And in Uganda, StarTimes is successfully
broadcasting the Uganda Premier League since 2018.
In many countries, amid strict regulations
that prohibit or limit the presence of fans in stadium, television broadcasting
is the best -and often only- way for fans to watch games, and for leagues to
reach people nationwide.
“Our subscribers are eager to watch football
and TV keeps them connected with their favorites clubs and players, whether
they are local or international.”
Apart from African football, StarTimes also
broadcasts the most exciting international football events in Africa, such as
UEFA Europa League, Emirates FA Cup, La Liga, UEFA Nations League and many
“Broadcasting international but also local
football live means expanding the viewing experience and bringing our
subscribers value. This benefits our subscribers, local leagues and StarTimes. We
will keep on striving to bring local football into African homes.”